Modern Concepts of Marketing in the Hospitality Industry

Modern Concepts of Marketing in the Hospitality Industry Modern concepts of marketing date back to the 18th century. Industrial revolution provided systems and infrastructure that allowed producers to manage the distribution of goods via the expanding mass media. Furthermore, mass production led to separation of goods and consumers.Advertising We will write a custom essay sample on Modern Concepts of Marketing in the Hospitality Industry specifically for you for only $16.05 $11/page Learn More Competition for customers increased in the early 20th century causing greater focus on strategies for communication and advertising to persuade customers in crowded markets. In the 1950s, markets underwent significant saturation, which triggered intense competition for customers and led to the development of modern marketing strategies. The need to adopt diverse marketing strategies in the hospitality industry arose as the industry expanded to incorporate mass tourism, package travel and new concepts on restaurant services, which led to increased competition. Comprehension of consumer needs, identification of market segments and selection of appropriate tool for marketing is crucial in hospitality marketing. Market analysis provides business entities within the hospitality industry with information that facilitates adoption of strategies to attain strategic goals (Powers 28). Properly formulated market analyses provide a clear understanding of the target market and potential competitors. Maximization of the impacts of marketing activities depends on the comprehension of factors that influence consumers to buy a hospitality product (Hsu et al. 65). Marketing strategies that create consumer value and facilitate business entities to retain consumers increase profitability. In the hospitality industry, a company with effective and efficient marketing strategies successfully sustains a cycle of quality products, triggers consumer needs, and guarantees satisfaction.Advertising Looking for essay on bu siness economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analysis of consumer needs should highlight that the marketing strategies in use guides consumers in decision-making and do not pose threats to a company’s reputation. A business entity with proper comprehension of consumer needs can plan effectively on intervention measures that guarantee profitability in both the short-term and long-term (Reid 75). In addition, understanding consumer needs allows a company to target specific groups using hospitality products specifically designed for those groups. Market segments in the hospitality industry are distinct by unique characteristics that depict their role in matters such as price sensitivity and growth opportunities (Hudson 132). Therefore, business entities keen on determining profit potential and mistakes relating to a business venture must analyze individual market segments. Proper evaluation of market segments provi des information on the disparity of primary demand between segments of interest. Companies within the hospitality industry seek marketing tools with great impacts on consumers. An effective marketing tool should pay attention to the needs and preferences of consumers and facilitate high levels of satisfaction. Customization of hospitality products and services is one aspect of paying attention to consumer wants (Knowles et al. 48). A company that makes consumers feel appreciated safeguards profit maximization.Advertising We will write a custom essay sample on Modern Concepts of Marketing in the Hospitality Industry specifically for you for only $16.05 $11/page Learn More An advertising tool that is affordable to consumers significantly influences marketing activities. Brochures and magazines available to consumers on daily or weekly basis attract attention towards a company. Arguments on the effects of relationships between human resources and practices in the hospitality industry highlight the importance of strategizing on the management of human resource to guarantee quality services and the profitability derived from a hospitality product (Kusluvan 41). Customer satisfaction depends on human resource practices relating to training and communication. Satisfied customers have allegiance to a company and boost marketing activities by engaging in personal marketing. A company that does not address consumer needs increasingly loses its market share to competitors and may eventually have to exit the industry. Hsu, Cathy H. C., and Thomas F. Powers. Marketing hospitality. 3rd ed. New York: J. Wiley, 2002. Print. Hudson, Simon. Tourism and hospitality marketing a global perspective. Los Angeles: SAGE, 2008. Print. Knowles, Tim, Dimitrios Diamantis, and Joudallah Bey Mourhabi. The globalization of  tourism and hospitality: a strategic perspective. London: Continuum, 2001. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kusluvan, Salih. Managing employee attitudes and behaviors in the tourism and  hospitality industry. New York: Nova Science Publishers, 2003. Print. Powers, Thomas F., and Clayton W. Barrows. Introduction to the hospitality industry. New York: Wiley, 1999. Print. Reid, Robert, and David C. Bojanic. Hospitality marketing management. 3rd ed. New York: Wiley, 2001. Print.

North Korea Essay Example | Topics and Well Written Essays - 1750 words

North Korea - Essay Example Either way, the result is likely designed to benefit fulfill the interests of the nation in the economic or military front. Liberalism on the other hand can be loosely defined as individual freedom; an ideology stems from the belief that humans inherently are good-natured. Its core values stress on individualism, human rights the right to equal treatment and universal protection of the law without discrimination. From this definition, it is easy to understand why the theory will be hard to inculcate into the Korean, more so, North Korean situation. Firstly, the country is a dictatorship and by virtue of that fact, it means that the ideas of freedom in the convectional democratic sense are not manifested in the governance style. In addition, the leaders have displayed extreme aggressiveness and a determination to go against nearly all the tenets of liberalism both on a local and international scale. North Korea recently threatened to launch a nuclear offensive at the United States of America South Korea and Japan after the US commenced military drills in South Korea (Jack and Louis, 2013). The drills in South were declared an act of war and consequently the North scrapped the armistice treaty that had ended the war between the two nations in the 50s (Park, 2013). It has threatened to strike in the heart of America, which it deem to be about to conduct a nuclear strike as well, that is being used to justify North Koreas irrational action. This begs the question; why is there so much friction between America and North Korea, from a realistic perspective, North Korea likely sees America as a potential threat to its sovereignty and continued independence and freedom. This is evidenced in the fact that whenever the leaders discuss their neighbors South Korea, they use the expression a puppet for the Americans. To the leaders up North, there is no difference between being â€Å"colonized† and co-operating with the American government, in this respect their aggr essiveness towards America can be viewed in terms of their wish to protect their self-interest. Herein emerges the key difference between a realist and liberal understanding of the issue, a liberal mind would assume that peace and cooperation are acceptable if it benefits ones country. Considering the current state of the North Koreas economy, it is beyond any doubt that they stand to gain a lot from co-operating with the international community, that way they can be able to trade freely without the burden of sanctions. The security of America has been continuously threatened by the North Korean, as such (Suri, 2013) their heavy presence in South Korea and is strategic in order to ensure it protects itself and its allies. These moves are interpreted by the Northern side as being potential for war and thus each side in their attempt to safeguard their interests in an environment of mutual distrust fuel the ensuing conflict. It has also been postulated that Koreas aggressiveness is a means of blackmailing the world into sympathizing and giving them the aid they so badly need especially in view of the severe sanctions imposed by the international community. According to Lankov, the North’s main reason for its belligerent statements is not an intention for war but a means of reminding the world that it exists (Lankov, 2013). They will only be able to blackmail believably

Business Ethics and Virtue Ethics Assignment Example | Topics and Well Written Essays - 500 words

Business Ethics and Virtue Ethics - Assignment Example First, only name of the writer is mentioned below the topic; no credentials about the author are provided. In addition to that, glossy and colorful advertisements are appearing with the article, authenticating the work has not undergone the process of peer-reviewed articles. In addition to that, the content of the article is based on the facts and some opinions as well. This article is a piece of non-scholarly material. Although the author name, Jona Than Dee, is provided. But, no other important pieces of information such as his qualification, experience, expertise, affiliation and academic background, are provided. In addition to that, to qualify for a scholarly article, a well-known publisher must be there to authenticate the content nature and quality of the article. This article looks less logical and more subjective, showing the personal understanding of the author. Moreover, the author has not provided the sources of information; he has filled the entire article of at least more than 2000 words without quoting any secondary source! 4) â€Å"75 years of lessons learned: chief executive officer values and corporate social responsibility.† Carol-Ann Tetrault Sirsly. Journal of Management History. Bradford: 2009. Vol. 15, Iss. 1; p. 78 This article represents a depiction of scholarly material. Journal of Management History is an authentic journal in the field of management and processes every article under the peer-review mechanism. And, Emerald Group Publishing Limited is an authentic publisher. This piece is revised material of the paper presented at the 2007 Academy of Management meeting in Philadelphia. A list of references has been attached at the end of the article, showing the validity and reliability of the article. And, the content is balanced with appropriate facts and opinions. 5) â€Å"Corporation communication, ethics, and operational identity: a case study of Benetton.† Janet L Borgerson,

Forever Free

Forever Free Exhibit Essay Forever Free, an exhibit held at the Reagan Library in Simi Valley, California and inspired by Mr. Abraham Lincoln’s promotion and assertion of Emancipation Proclamation, is much related to the written account of Frederick Douglass’ â€Å"narrative of his life as an American black slave† with special regards and attention to its both focus and objectives. Body At the Forever Free exhibit, the implicit objective was to stimulate ambiance of America’s bludgeoning, sadistic, and historical past. For the visitors to commemorate the beginning of the â€Å"anti-black slavery,† Mr. Abraham Lincoln distinguished and proclaimed the pressing need for the aforementioned act, Emancipation Proclamation to denounce and suppress the proliferating Black slavery. Moreover, the exhibit included several sentimental stuffs like: letters made and signed by Mr. Abraham, and the contents of his proclaimed act, the handkerchief signed and belonging to Lincoln’s wife, Ms. Mary Lincoln, and some photographs taken depicting the long time slavery in America. Inspired by Lincoln’s provision of welfare among the Blacks, the theme of the exhibit was carried out successfully (Giller, 2008). On the other hand, the â€Å"Narrative of the Life of Frederick Douglass, An American Slave,† tackled the same insatiable thirst for freedom against the injustice, discrimination, and evil acts suffered by the Black Americans (Douglass, 1997). Conclusion The Forever Free exhibit rendering commemoration to Abraham Lincoln’s pursuit for the liberation of the slaves (Giller, 2008), together with the striking and overwhelming account of Frederick Douglass’ personal traumatic experience of the unjust slavery, both presents the truth of the need for liberation, love, and respect for all human race as everyone is a son of one Divine (Douglass, 1997). References Douglass, F. (1997). Narrative of the life of Frederick Douglass, an American slave. Retrieved October 31, 2008, from, http://sunsite. berkeley. edu/Literature/Douglass/Autobiography/01. html Giller, M. (2008). Forever free-Abraham Lincoln and the emancipation proclamation. Retrieved October 31, 2008, from http://www. reaganlibrary. com/pressrelease. asp? press_id=135

Marketplace Madness :: Personal Narrative Writing

Marketplace Madness On a Friday afternoon I traveled with two others from my English class to a rather ordinary patch of farmland next to Highway 101 and adjacent to the Promenade. From out of the car window we looked at a seemingly endless field of cabbages, bordered at least an acre thick with black dirt. It looked strange that the busy Promenade abruptly ended at this sea of dirt. To the left we could see cars streaking by on the highway. The field had a tilled appearance, yet it looked as if nobody had been working on it for a while. Weeds grew sporadically on the black dirt. The sight of it told of half hearted farming efforts and neglect. We decided that one pass of this field would yield all that it had to give visually. However, the controversy surrounding it takes much research to understand. This field is the proposed site of the San Luis Marketplace, a shopping center bigger than any single building project in the history of San Luis Obispo. Spurred on by curiosity, I researched the field in the hopes that I could learn more about it than what I saw at first glance. The field contains Salinas Soils, the most productive kind of soil found in the county. Salinas Soils are alluvial, containing nutrients and minerals washed down from the hillsides by rainwater. The fertility of the soil makes it a very productive field for growing, yielding crops many times a year. The dark black color of the soil indicates how fertile it is. This made me think of something that my girlfriend’s mom said. She works at the El Dorado County Agricultural Department, and she came down here a few weeks ago. When she passed by the Dalidio field she exclaimed â€Å"Wow! Look how black the dirt is!† The owner of the property, a farmer named Ernie Dalidio, struck a deal in 1992 with developer Bill Bird to build a forty-acre shopping centre on the property. Proponents of the marketplace argue that the shopping centre will generate an enormous amount of sales tax that the city can use to support the community.

Off Site Visits

CONTRIBUTE TO CHILDREN AND YOUNG PEOPLES HEALTH AND SAFETY EXPLAIN THE PREPARATION AND SUPERVISION OF CHILDREN IN OFF SITE VISITS. Safety is our top priority even the shortest visits need to be thoroughly planned and requires its own risk assessment. All are off site visits for this age group (2yrs-3yrs old) are local. All visits our thoroughly planned and a risk assessment is carried out. A visit is made to all new places/venues.The risk assessment includes details of the modes of travel, possible hazard areas and precautions to minimise the risks, staffing ratio, medical and special needs of pupil and staff, and staff telephone contact details. The risk assessment is reviewed before a second visit is made. The register is taken before the children leave the centre. The children our counted at regular intervals throughout the visit and on return. The children remain under supervision at all times.Before the group/ party leaves the centre key person/ managers will provide a list/ reg ister of everyone including adults travelling with the group/ party. Together with a time table/ programme for the offsite visit. The children are briefed in advanced about the visit. Parent/carers of children taking part in the offsite visits/activities should be provided with all appropriate information about the intended visit. Parent/carers must give their permission in writing before a child can be included in any off site activity .The children leave the centre mostly in pushchairs, the children that walk, walk in pairs, hand in hand. When walking by roads an adult will walk in front, middle and behind. The children taking part in offsite visits are 2-3yrs old, the ratio is 1 adult and 4 children. There are always two key persons one designated as group leader for the visit. All adults accompanying a party/ group must be made aware by the managers of the emergency procedures which will apply. Each adult should be provided with an emergency phone and numbers.This will normally be the manager’s number. Close super vision and proper protective clothing/ blankets and rain wear are essential for even the shortest visits/excursions. All key persons are qualified in paediatric first aid. If a child has a minor accident or becomes ill, the group leader or another member of staff will phone the child’s parent/carers emergency contact number at once and arrange for him/her to be collected. If contact cannot be made, the group leader, or another member of staff will take the child to the local hospital or, if the llness is more minor, back to school. A member of staff will remain with the child at the hospital or school until parent/carer arrives. A member of staff will carry a first aid kit at all times. If a child/children are on medication the nessecery forms are signed by parent/carer. Medison is named, dated and put in a bag/container and taken on offsite visit. The key member of staff will administer the medication to their key child, this is th en reported on a medication form timed, dated and signed. A contingency plan is important because it is a what if plan.A contingency plan is known as a plan B, a backup plan in case in case things go wrong. If the contingency plan is good then a plan c is not needed. Contingency plan is a plan put together (by the key person) for an outcome other than in the usual expected plan. Things seldom go exactly as we plan, so having an idea, something out of your control will sometimes happen. A contingency plan helps you navigate these potentially threatening moments and give you steps to do so in a practical manner. EVALUATIONUpon returning to school a review and evaluation should be carried out as soon as possible. A copy of the completed form should be given to the child co-ordinator within one week of your return to school. Leaders should also ensure that upon completion of a visit a complete file of names, addresses, insurance arrangements, contacts, procedures etc. is kept for at lea st 3 years. This information will be required if of any future claim, from any incident that may of occurred on the offsite visit. Karen fairbrother 6. 2. 13 Resources Trinity policy

Is Graffiti Really Art - 974 Words

Is Graffiti Really Art? Is graffiti seen as vandalism or a notable art that is used to voice the opinion of many artists? Many are quick to conclude that graffiti is an act of defacing public property, but few are in understanding of what real graffiti is. Graffiti is defined as art that is displayed or created in public spaces. So this presents the question of why some critics believe that graffiti should not be classified as a real subcategory of art. Below is the explanation as to why graffiti needs to be considered among the most prestigious and notable art forms. Graffiti or more commonly known in modern day as street art has a deep rooted history dating back to early civilizations. Historians have credited graffiti displaying crucial parts of early civilization and how people did things. Graffiti has been recorded all the way back to Pompeii in rock carvings that recorded the everyday life of many citizens and allowed a way to display actions. Graffiti has also displayed substa ntial importance in the medieval time period in allowing people against the church power to show self-reasoning and create public statements that were denoted by church officials (CConnel). Through the years graffiti has evolved into a more commonly practiced form of art in which people display emotions or beliefs. This has created great social movements throughout the world with such figures as Sheppard Fairey, Banksy, and many others. This shows some of the importance that graffiti hasShow MoreRelatedEssay about Graffiti Art Brings Positive Effects to Our Society1645 Words   |  7 PagesGraffiti Art Brings Positive Effects to Our Society 2011 TED Prize winner - JRs Wish I wish for you to stand up for what you care about by participating in a global art project, and together well turn the world...INSIDE OUT. [pic] Outline I. 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